About me
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Overview
A Card From The Coast is a visual-driven, spec fashion commercial directed by Pip Dusadeevijai and produced by Eight Five Two Filmmaking. Designed to capture the elegance and freedom of coastal living, the piece merges high-fashion imagery with natural landscapes, creating a narrative of quiet luxury and emotional resonance.The commercial was developed as a spec advert for fashion brands aiming to elevate their visual storytelling with cinematic flair.
Production Timeline
- Development and Pre-Production: 1 month
- Principal Photography: 1 day
- Delivery: December 2025
Production Details
- Budget: Self-funded (spec project)
- Crew Size: 5–6
- Locations: White Cliffs of Dover, UK
- Shoot Duration: 12 hours (including travel)
- Equipment: Lightweight cinema cameras
- Visual Style: Natural light, high contrast, coastal palette tones
Production Highlights
- Entire shoot executed within a single day, including crew transport from London to Dover and back.
- Extensive pre-production planning allowed for an efficient shoot with minimal retakes.
- Shot almost exclusively using natural light, adjusting coverage dynamically to weather shifts across the day.
- Emphasis on movement and emotionality rather than traditional commercial blocking, allowing the model's performance to drive the visual arc.
Creative Approach
Rather than adhering to a strict commercial formula, A Card From The Coast focused on evoking feeling through colour, texture, and movement. The narrative is non-verbal, relying on subtle gestures and shifting landscapes to tell a story of escape, transformation, and self-discovery.What's Next
The piece is currently being used as part of Eight Five Two Filmmaking’s commercial portfolio to attract fashion, lifestyle, and brand clients seeking cinematic, story-first content with emotional weight.Team
Production: Eight Five Two Filmmaking
Talent: Emmy Kym Sawyer
Producer: Ewan Windebank
Photographer & Director: Pip Dusadeevijai
DOP: Natsarut Sirivech
1st AC: Yug Deo
For my full portfolio click here